SHARLA LANE

Elevating Brands with Strategic Public Relations Expertise

Public Relations | Corporate Communications | Thought Leadership | Media Relations

About Me

I’m Sharla Lane, a seasoned public relations leader with a passion for elevating brands through impactful communications and media relations.

Experienced PR Strategist Elevating Brands with Proven Expertise

I’m Sharla Lane, a seasoned public relations leader with over 17 years of experience shaping brand narratives, guiding thought leadership, and navigating complex communications strategies for startups to Fortune 500 companies. Specializing in corporate communications, media relations, and crisis management, I partner with top executives and global teams to elevate brands in a competitive media landscape.

What I Do

With a diverse range of skills, I specialize in crafting strategic communication plans that drive brand visibility and success.

Media Relations

Developing relationships with key media and securing top-tier coverage across multiple industries.

Strategic Media

Creating impactful media strategies, from press releases to executive communication platforms.

Crisis Management

Handling communications during crises to protect brand reputation and manage public perception.

Thought Leadership

Establishing industry leaders through carefully curated content, speaking engagements, and media placements.

Corporate Communications

Building cohesive internal and external communication strategies to boost brand visibility.

Business Insider's 2024 Top Rising Stars in Public Relations

Recognized for my innovative approach in corporate communications and public relations strategy.

Associated with Speakeasy Strategies

As belts keep tightening at some agencies and in-house PR departments, PR pros must now pivot as fast as their clients, moving from media relations to social platforms to content creation to crisis management, often in the same day. In such a complex, rapid-response environment, talent matters more than ever. Business Insider has identified 23 rising stars in the PR industry who are meeting the challenge.

Experience & Achievements

With a proven track record of delivering impactful public relations strategies, my experience spans over a decade of guiding top brands to success.

Senior Vice President

Speakeasy Strategies | Jul 2015 - Present

Lead public relations strategies for startups and Fortune 500s in sectors like tech, cybersecurity, and open-source software.

Key Roles:

Public Relations Strategy & Media Planning
Product Launches & Event Management
Brand Ideation & Crisis Management
Analyst & Influencer Relations
Feature Story Development
Executive Speaker Programs
Government Relations
Social Media Strategy & Execution

Principal Public Relations Consultant

Miratum Public Relations | Apr 2010 - Present

Founder of a global public relations firm, delivering 30% annual growth in media coverage for B2B technology companies.

Key Roles:

Corporate Communications for Startups to Fortune 500s
Global Policy & Crisis Communication
Press Releases, Media Pitches, Thought Leadership Content
C-Suite Messaging & Brand Voice Development
Analyst Relations, Investor Relations, Strategic Partnerships
Employee & Government Communications

Recent Projects

Explore some of my recent projects where I’ve helped clients achieve outstanding media coverage and brand recognition.

VentureBeat Transform
AI Award

Secured a speakership and award win for an AI client at VentureBeat Transform 2024.

Bloomberg Gender-Equality
Index Submission

Managed a successful submission for an HCM leader in the Bloomberg Gender-Equality Index.

Qualcomm Sustainability
Report

Led content creation and managed the design of Qualcomm’s 2016 Sustainability Report.

Linux Foundation
Covid App Campaign

Managed a media campaign for Linux Foundation Public Health’s Covid app, securing top-tier coverage.

Open-Source Security
Foundation Media Campaign

Positioned the Open Source Security Foundation as a leading voice with coverage in top-tier media.

Cloud Native Computing
Foundation TV Segment

Booked an executive from the Cloud Native Computing Foundation on CNBC, securing national coverage.

Education

San Diego State University

Bachelor of Arts (BA), Communication and Media Studies.

Giving Back

Volunteered with Big Brothers Big Sisters of San Diego County for 7 years, earning the Big Sister of the Year award in 2014. I believe in giving back through time, talent, and treasure.

Contact Sharla Lane

Get In Touch

Let’s Connect!

Ready to elevate your brand’s public relations strategy? Reach out today to collaborate on your next big project.