SHARLA LANE
Elevating Brands with Strategic Public Relations Expertise
Senior PR Strategist | Corporate Communications | Thought Leadership | Media Relations
About Me
I’m Sharla Lane, a seasoned public relations strategist with a passion for elevating brands through impactful communications and media relations.
Experienced PR Strategist Elevating Brands with Proven Expertise
I’m Sharla Lane, a seasoned public relations expert based in the USA with over 15 years of experience shaping brand narratives, guiding thought 0leadership, and navigating complex communications strategies for startups to Fortune 500 companies. Specializing in corporate communications, media relations, and crisis management, I partner with top executives and global teams to elevate brands in a competitive media landscape.
What I Do
With a diverse range of skills, I specialize in crafting strategic communication plans that drive brand visibility and success.
Media Relations
Developing relationships with key media and securing top-tier coverage across multiple industries.
Strategic Media
Creating impactful media strategies, from press releases to executive communication platforms.
Crisis Management
Handling communications during crises to protect brand reputation and manage public perception.
Thought Leadership
Establishing industry leaders through carefully curated content, speaking engagements, and media placements.
Corporate Communications
Building cohesive internal and external communication strategies to boost brand visibility.
Business Insider's 2024 Top Rising Stars in Public Relations
Recognized for my innovative approach in corporate communications and public relations strategy.
Associated with Speakeasy Strategies
As belts keep tightening at some agencies and in-house PR departments, PR pros must now pivot as fast as their clients, moving from media relations to social platforms to content creation to crisis management, often in the same day. In such a complex, rapid-response environment, talent matters more than ever. Business Insider has identified 23 rising stars in the PR industry who are meeting the challenge.
Experience & Achievements
With a proven track record of delivering impactful public relations strategies, my experience spans over a decade of guiding top brands to success.
Senior Vice President
Speakeasy Strategies | Jul 2015 - Present
Lead public relations strategies for startups and Fortune 500s in sectors like tech, cybersecurity, and open-source software.
Key Roles:
- Public Relations Strategy & Media Planning
- Product Launches & Event Management
- Brand Ideation & Crisis Management
- Analyst & Influencer Relations
- Feature Story Development
- Executive Speaker Programs
- Government Relations
- Social Media Strategy & Execution
Principal Public Relations Consultant
Miratum Public Relations | Apr 2010 - Present
Founder of a global public relations firm, delivering 30% annual growth in media coverage for B2B technology companies.
Key Roles:
- Corporate Communications for Startups to Fortune 500s
- Global Policy & Crisis Communication
- Press Releases, Media Pitches, Thought Leadership Content
- C-Suite Messaging & Brand Voice Development
- Analyst Relations, Investor Relations, Strategic Partnerships
- Employee & Government Communications
Recent Projects
Explore some of my recent projects where I’ve helped clients achieve outstanding media coverage and brand recognition.
VentureBeat Transform
AI Award
Secured a speakership and award win for an AI client at VentureBeat Transform 2024.
Bloomberg Gender-Equality
Index Submission
Managed a successful submission for an HCM leader in the Bloomberg Gender-Equality Index.
Qualcomm Sustainability
Report
Led content creation and managed the design of Qualcomm’s 2016 Sustainability Report.
Linux Foundation
Covid App Campaign
Managed a media campaign for Linux Foundation Public Health’s Covid app, securing top-tier coverage.
Open-Source Security
Foundation Media Campaign
Positioned the Open Source Security Foundation as a leading voice with coverage in top-tier media.
Cloud Native Computing
Foundation TV Segment
Booked an executive from the Cloud Native Computing Foundation on CNBC, securing national coverage.
Education
San Diego State University
Bachelor of Arts (BA), Communication and Media Studies.
Giving Back
Volunteered with Big Brothers Big Sisters of San Diego County for 7 years, earning the Big Sister of the Year award in 2014. I believe in giving back through time, talent, and treasure.
Contact Sharla Lane
Get In Touch
Let’s Connect!
Ready to elevate your brand’s public relations strategy? Reach out today to collaborate on your next big project.